# Competitor Content Brief (fictional example)

No API calls were made. All URLs use example.invalid and are fictional.

Context: A fictional reusable-bottle brand planning product education content.
Collected: 2026-10-04T09:00:00Z. Report: 2026-10-04T09:05:00Z.
Scope: 2 profiles, 4 sampled posts. More pages exist; this is not a complete week.

## Evidence
- [TT01](https://example.invalid/tiktok/TT01): How we clean the lid: three simple steps. Observed views: 12000; published 2026-10-01T09:00:00Z.
- [TT02](https://example.invalid/tiktok/TT02): Our bottle sizes, side by side. Observed views: 8000; published 2026-10-02T09:00:00Z.
- [IG01](https://example.invalid/instagram/IG01): Which bottle fits your bag? Compare the dimensions. Observed views: 9000; published 2026-10-01T09:00:00Z.
- [IG02](https://example.invalid/instagram/IG02): Meet the autumn colors. Observed views: 15000; published 2026-10-03T09:00:00Z.

## Decision brief

**Start with a practical size-guide test, then a care FAQ.**

Size comparisons appear in two of four sampled posts; cleaning appears in one. These are content leads, not performance winners.

Limit: Two posts per profile cannot establish a reliable outlier baseline. No video was watched.

## Prioritized actions

### Test first: Make size and fit easy to judge

Evidence: TT02, IG01. Two sampled captions cover size comparisons, making this a broader topic lead than the single care example.

Proposed draft (not an observed quote):
> Which size belongs in your everyday bag? Let’s measure it.

1. Show your own bottles beside a ruler using verified dimensions.
2. Demonstrate one named bag or holder; show the limits of that example.
3. Ask which real-world fit comparison viewers want next.

What to learn: Suggested manual review after seven days: record the specific fit questions still appearing. Do not claim fewer support questions without comparable support data.

Confirm before use: Verified dimensions; The exact bag or holder used in the demonstration; Production assumption: one simple demonstration with existing products.

### Test next: Show the care process clearly

Evidence: TT01. One sampled caption describes lid cleaning. Treat this as a tentative education idea.

Proposed draft (not an observed quote):
> The lid, step by step: a care walkthrough.

1. Lay out the lid and approved cleaning supplies.
2. Show only care steps your product team has verified.
3. Invite one follow-up care question instead of promising maintenance-free use.

What to learn: Record unresolved care questions after the test; use those questions to decide whether a fuller FAQ is useful.

Confirm before use: Approved care instructions; Production assumption: one short demonstration.

## Topic leads
- **Make size and fit easy to judge**: 2 distinct sampled posts across 2 sampled profiles. Evidence: TT02, IG01.
- **Show the care process clearly**: 1 distinct sampled posts across 1 sampled profiles. Evidence: TT01.

## Limits
This example uses captions and numeric fields. We have not watched the videos. Publication ages differ; raw views do not prove which format works. The sample is too small for outlier ratios. No prior snapshot, growth estimate or conversion result is supplied. Validate all product facts before publishing.

## Credits
The illustrative live estimate is 5 credits using the current catalog. Fixture readings report 0 credits because they are fictional; inspecting this example makes no API calls.