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Competitor Content Brief

Turn a profile watchlist into original creative briefs, prioritized experiments and a clear learning plan.

Set up this skill See example report

Free to install. Sourcevine API usage consumes credits.

For Codex and Claude Code Requires Sourcevine MCP Download the skill file ↓

TikTok · Instagram

Fictional example · No live requests

From a profile watchlist to a content brief.

Four sampled posts suggest two topics to test: care instructions and size comparisons.

Recommended next move · Fictional example

Start with a practical size-guide test, then a care FAQ.

Size comparisons appear in two of four sampled posts; cleaning appears in one. These are content leads, not performance winners.

Two posts per profile cannot establish a reliable outlier baseline. No video was watched.

Open the complete example report ↗
Test firstEvidence: TT02, IG01

Make size and fit easy to judge

Two sampled captions cover size comparisons, making this a broader topic lead than the single care example.

Proposed copy · Verify before use

Which size belongs in your everyday bag? Let’s measure it.
See the action plan
  1. Show your own bottles beside a ruler using verified dimensions.
  2. Demonstrate one named bag or holder; show the limits of that example.
  3. Ask which real-world fit comparison viewers want next.
What to learn

Suggested manual review after seven days: record the specific fit questions still appearing. Do not claim fewer support questions without comparable support data.

Confirm first
  • Verified dimensions
  • The exact bag or holder used in the demonstration
  • Production assumption: one simple demonstration with existing products
Test nextEvidence: TT01

Show the care process clearly

One sampled caption describes lid cleaning. Treat this as a tentative education idea.

Proposed copy · Verify before use

The lid, step by step: a care walkthrough.
See the action plan
  1. Lay out the lid and approved cleaning supplies.
  2. Show only care steps your product team has verified.
  3. Invite one follow-up care question instead of promising maintenance-free use.
What to learn

Record unresolved care questions after the test; use those questions to decide whether a fuller FAQ is useful.

Confirm first
  • Approved care instructions
  • Production assumption: one short demonstration
Inspect the 4 fictional evidence rows

These are invented examples, not live social posts.

  • TT01
    How we clean the lid: three simple steps.

    tiktok · Sample profile · 12,000 views · Published 2026-10-01

  • TT02
    Our bottle sizes, side by side.

    tiktok · Sample profile · 8,000 views · Published 2026-10-02

  • IG01
    Which bottle fits your bag? Compare the dimensions.

    instagram · Sample profile · 9,000 views · Published 2026-10-01

  • IG02
    Meet the autumn colors.

    instagram · Sample profile · 15,000 views · Published 2026-10-03

Download complete HTML report ↓Download example report ↓Download example evidence ↓Download evidence CSV ↓
Try this example without API calls

Install the skill and attach the example JSON to your assistant. Ask it to use sourcevine-competitor-brief to analyze the supplied fictional evidence offline, with no URL fetching or MCP calls. Label the result a demo. Your assistant’s own usage charges may apply.

The fixture is marked illustrative: true and uses non-resolving example URLs. Its charge fields describe fictional cached readings, not spending during this exercise.

Workflow

How the skill works.

  1. 01

    Connect your assistant

    Set up Sourcevine MCP and install the skill in Codex or Claude Code.

  2. 02

    Add the profiles and context

    Provide profile urls, business context, optional previous snapshot and a credit limit. The skill estimates the cost before reading.

  3. 03

    Keep the snapshot

    Act on the brief now. Supply the saved snapshot next time to compare what changed.

Install this skill

Add Competitor Content Brief to your assistant.

Choose your client and run its command on macOS or Linux. For live data, connect Sourcevine MCP once. The fictional examples work offline.

  1. 1. Confirm your account and save a key. Start setup →
  2. 2. Connect Sourcevine MCP. Open connection setup →
  3. 3. Install this skill. Choose your assistant below and copy its command.
  4. 4. Try the starter prompt. Copy your first request →
Codex
Personal skill · v1.1.0
skill_dir="$HOME/.agents/skills/sourcevine-competitor-brief"
mkdir -p "$skill_dir" &&
curl -fL "https://sourcevine.io/skills/sourcevine-competitor-brief/SKILL.md" \
  -o "$skill_dir/SKILL.md.download" &&
mv "$skill_dir/SKILL.md.download" "$skill_dir/SKILL.md"

After installation, start a new session if needed and invoke $sourcevine-competitor-brief.

Claude Code
Personal skill · v1.1.0
skill_dir="$HOME/.claude/skills/sourcevine-competitor-brief"
mkdir -p "$skill_dir" &&
curl -fL "https://sourcevine.io/skills/sourcevine-competitor-brief/SKILL.md" \
  -o "$skill_dir/SKILL.md.download" &&
mv "$skill_dir/SKILL.md.download" "$skill_dir/SKILL.md"

After installation, start a new session if needed and invoke /sourcevine-competitor-brief.

Prefer a manual download? Save SKILL.md in a folder named sourcevine-competitor-brief in your client’s skill directory. Windows, updates and troubleshooting →

A first request to try.

After setup, paste this prompt into your assistant and replace the placeholders.

Use the Sourcevine competitor brief skill for these TikTok and Instagram profiles:
[paste up to five profile URLs here]

Our business and audience: [add context].
Use at most 20 credits and one recent-post page per profile.
Prioritize up to three original content tests with hooks, outlines and a learning plan.
Link each to evidence and flag facts to confirm.
Save the HTML and Markdown brief, CSV evidence and JSON snapshot.

Limits

What the sample covers.

  • Known TikTok and Instagram profiles only. No niche-wide discovery or ad-library analysis.
  • Topics come from returned captions and descriptions. The skill does not watch videos or analyze their visual hooks.
  • A recent-post page may contain pinned or older posts. It is not necessarily a complete week of activity.
  • Previous snapshots support comparisons only when the identities, collection times and metrics match.